Saturday, January 10, 2009

Serotek Does it Again

"It isn’t just about bridging the gap to employment, which is certainly important. It’s about providing a way for blind people to have fun, to be entertained, and to communicate with the rest of the world without any geographical, social or economic barriers. [...] The blind ghetto discourages mainstream technology companies from making their products accessible. A select group controls the sales to the ghetto and like it that way. The ghetto barriers protect their market share even though those walls can deny their customers access to the riches available to everyone outside the walls. It takes gutsy companies to build and market products that tear down the walls and it is these "disruptive" technologies that excite me."--Full Article

Once again Serotek shows through the above post its dedication to outstanding service, quality product, and most importantly amazing business philosophy. Dealing with the standard AT companies attatude of "good enough for you," it is extremely refreshing to see this company buck the trend and tare down a chunck of the ghetto wall. This attatude is why I plan to switch to System Access screen reader as quickly as possible. Realizing that life for the blind consists of more then 9-5 (while still regonizing that 9-5 is important) is one of the best and rarest qualities of Serotek. I will continue to support them personally and intend to train future students on Serotek's products. Such market oriented quality service needs and deserves to be supported.

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